abraham moradzadeh recognized his passion for the art of antique rugs when he was just 18 years old, opening a small rug gallery near the british embassy in tehran, iran. the shop became a tourist attraction, and abraham found educating clients about the informed way to buy an antique rug addictive. so addictive, in fact, that he often would host lectures to peace corp workers on the vast culture surrounding antique rugs and tapestries. in 1979, the revolution led abraham and his young family to los angeles, where he re-opened his namesake rug shop in the heart of the world-famous los Angeles design district a year later. and abraham's zeal for rugs remained the same. his historical knowledge combined with an eye for truly special, one-of-a-kind pieces from around the world quickly attracted important designers and their clients. he is able to discern truly important pieces from the less noteworthy, so each of his clients can be confident that they are getting a special piece with an accurate value. today, like a modern day indiana jones (with the hat collection to match), abraham still uses his impeccable eye on sourcing trips to paris, morocco, turkey and germany, where he specializes in seeing the unique details and potential in antique decorative pieces spanning the late 1800s and beyond. he thinks of his buying trips as treasure hunts, and is just as passionate about helping clients conceptualize their perfect rug as he was when he was 18.
sam moradzadeh is woven’s ceo, an entrepreneur with an expansive vision, and the silent determination to make it a concrete reality.
since joining the family business in 2005, sam introduced a series of innovations to continue make the company stand out as a one-of-a-kind brand where trend meets tradition. abraham’s oriental rug gallery was renamed woven accents (now simply woven).
organically over the years, sam has assembled a talented team of sales, development and design professionals to help him invent and insert a certain west coast vitality into the age-old rug trade, and attract an audience of almost exclusively interior designers.
when working on the launch of studio woven, an in-house design office to produce series of hand woven rugs that aim to become contemporary classics, it was his new design director who remarked that sam is so intimately involved with the actual design of the rug, going back and forth on every detail about materials, colors, pattern and texture etcetera that he might as well be called studio woven’s creative director. so she does, as does design within reach (dwr). since 2016 studio woven has designed and sourced 4 custom rug collections for dwr, adding a new wholesale chapter to the enterprise.
with ben joining his father and brother in the family business
early 2015, woven started to fire on all cylinders. now as the head of wholesale operations, he
regularly flies out to india, nepal and other exotic locales, to meet with
fabricators, and learn about the particular textures, weaves and materials they
daily he meets with our in house design team to advise on certain manufacturers and weaves to use for both stock and custom pieces. he communicates with the manufacturers in the far east, whose response to our often urgent inquiries start flowing back around midnight in the pacific time zone, and ben prides himself in giving answers to them before the sun rises, not wasting a second of production time.
as woven’s managing director, danielle works closely with our ceo building a strong foundation for our growing business. she is responsible for strategy across all aspects of the business and is spearheading growth into new markets. a trailblazer with a proven track record, she is a respected innovator in the decor industry.
after honing her skills in the fashion industry with top international brands like dior and ferragamo, danielle took her experience in branding, marketing and business development to the design industry. she learned about craftsmanship while working at clarence house and the rug company and successfully grew those businesses in the united states.
since 2005, jeannene has used her design expertise and focused customer serviceskills to help clients enhance their projects with beautiful offerings from woven. a southern california native, jeannene ran a successful floral and garden design business for many years. she brought her love of the serenity and beauty of the garden to an interior setting when she joined the woven team. whether travelling or going out locally, she is always attentive to interiors, and on the lookout for new and unusual rugs and other textiles. outside of woven, jeannene spends her time mentoring children, cooking and gardening at home.
operating from our west coast outpost, terah gisolo is charged with building customer relationships and maintaining connections in the interior design community.
an effective, results-oriented sales professional with more than 15 years experience in retail environments, specializing in luxury home goods, furniture and design, terah has an established track record of consistently exceeding sales objectives and building long-term relationships with clientele. her management experience includes running a high-margin studio, leading sales teams, marketing, community outreach and partnership development, visual merchandising and event planning.
at woven terah is treasured for her ability to maintain a positive and productive work environment with integrity and professionalism, always the first one to offer encouragement and share wisdom. she dubs herself a social good influencer. her deepest passion lies in her after hours social enterprise real good, which is all about ending abuse of dogs, and helping homeless and shelter dogs find loving homes. by shopping at www.realgood.dog, a sizable percentage of every purchase is allocated to a dog in need.
after years of working with architects, designers and contractors selling luxury door hardware, laura's excited to be a part of the woven team. with a baa in interior design, she's well versed in the needs of her clients. her greatest strengths are her creativity, drive and leadership. in her spare time, laura enjoys snowboarding, traveling and exploring her williamsburg, brooklyn neighborhood.
since joining woven in 2015, christina leads the daily operation of woven’s inhouse design studio, where she is primarily tasked with the design and production of studio woven’s rug series of contemporary classics.
a hand-drawn sketch leads to a watercolor painting that turns into a schematic design in the computer where each pixel defines a single knot, and these specifications are sent to the weavers overseas, who first make it into a 2’ by 2’ sample that upon approval over the next 3 to 4 months is woven into the fully fledged rug. this is christina’s domain.
she leads the design and fabrication of our handwoven rugs, customizable in size, color, weave, texture and materials, inspired and informed by the antique and vintage rugs that surround her corner of the workfloor. the launch in october 2016 of over fifty individual rugs, organized in six thematic categories, have the potential to completely transform woven’s business.
the eclectic, intuitive, business-savvy insights of creative director sam are counterbalanced by christina’s mid-century modernist and minimalist streak. both decor industry veterans, they have formed a collaboration that brings together a melange of influences to synthesize into rugs with the staying power to become treasured heirlooms.
every company needs a numbers guy. as a former investment banker, nathan brings a quantitative rigor to woven's strategic and business development initiatives. no stranger to the design business, nathan began his career after college as a financier to the art, architecture and design community and has since sharpened his business acumen at such companies as barclays capital, warner bros, and netflix. his eye for design is firmly influenced by his analytic and pragmatic sensibility, softened by the openness and whimsicality of his native california backdrop.
trevor hails from the great lakes state of michigan. in a series of fortuitous events, he connected with woven while en route to Los Angeles on a ten day, ten state cross-country move. woven's nomadic aesthetic appealed to the explorer in him, as he had just returned to the US after two years of world travel.
previously to that he had honed his management skills overseeing the operations of thirteen stores as a district manager for the clothing company american apparel. his inventory expertise was regularly called upon in the transition from a barcode system to an rfid system across the company’s 250 stores. trevor brings a fresh look at systems effectiveness and workflow management to the woven team, with a focus on thoughtful growth-oriented decision making.
in his free time trevor is an amateur photographer who volunteers his time photographing shelter animals up for adoption. he is also working on a line of unique electroplated copper jewelry made from individual plant cuttings. trevor can be seen cycling around west hollywood on the weekends to the envy of his fellow midwesterners knee-deep in snow.