abraham moradzadeh recognized his passion for the art of antique rugs when he was just 18 years old, opening a small rug gallery near the british embassy in tehran, iran. the shop became a tourist attraction, and abraham found educating clients about the informed way to buy an antique rug addictive. so addictive, in fact, that he often would host lectures to peace corp workers on the vast culture surrounding antique rugs and tapestries. in 1979, the revolution led abraham and his young family to los angeles, where he re-opened his namesake rug shop in the heart of the world-famous los Angeles design district a year later. and abraham's zeal for rugs remained the same. his historical knowledge combined with an eye for truly special, one-of-a-kind pieces from around the world quickly attracted important designers and their clients. he is able to discern truly important pieces from the less noteworthy, so each of his clients can be confident that they are getting a special piece with an accurate value. today, like a modern day indiana jones (with the hat collection to match), abraham still uses his impeccable eye on sourcing trips to paris, morocco, turkey and germany, where he specializes in seeing the unique details and potential in antique decorative pieces spanning the late 1800s and beyond. he thinks of his buying trips as treasure hunts, and is just as passionate about helping clients conceptualize their perfect rug as he was when he was 18.
sam moradzadeh is woven’s ceo, an entrepreneur with an expansive vision, and the silent determination to make it a concrete reality.
since joining the family business in 2005, sam introduced a series of innovations to continue make the company stand out as a one-of-a-kind brand where trend meets tradition. abraham’s oriental rug gallery was renamed woven accents (now simply woven).
organically over the years, sam has assembled a talented team of sales, development and design professionals to help him invent and insert a certain west coast vitality into the age-old rug trade, and attract an audience of almost exclusively interior designers.
when working on the launch of studio woven, an in-house design office to produce series of hand woven rugs that aim to become contemporary classics, it was his new design director who remarked that sam is so intimately involved with the actual design of the rug, going back and forth on every detail about materials, colors, pattern and texture etcetera that he might as well be called studio woven’s creative director. so she does, as does design within reach (dwr). since 2016 studio woven has designed and sourced 4 custom rug collections for dwr, adding a new wholesale chapter to the enterprise.
with ben joining his father and brother in the family business
early 2015, woven started to fire on all cylinders. now as the head of wholesale operations, he
regularly flies out to india, nepal and other exotic locales, to meet with
fabricators, and learn about the particular textures, weaves and materials they
daily he meets with our in house design team to advise on certain manufacturers and weaves to use for both stock and custom pieces. he communicates with the manufacturers in the far east, whose response to our often urgent inquiries start flowing back around midnight in the pacific time zone, and ben prides himself in giving answers to them before the sun rises, not wasting a second of production time.
as woven’s managing director, danielle works closely with our ceo building a strong foundation for our growing business. she is responsible for strategy across all aspects of the business and is spearheading growth into new markets. a trailblazer with a proven track record, she is a respected innovator in the decor industry.
after honing her skills in the fashion industry with top international brands like dior and ferragamo, danielle took her experience in branding, marketing and business development to the design industry. she learned about craftsmanship while working at clarence house and the rug company and successfully grew those businesses in the united states.
morgan bajardi is a textile artist, designer and engineer with a focus on innovation. she uses the science of weaves to engineer the properties of materials through a thoughtful use of structure and pattern.
morgan has traveled and researched textile techniques worldwide including: san francisco, new york, italy, india, and london. she feels a responsibility to honor and pass down the historic knowledge that she has acquired.
she has synergy of spirit in her work. understanding the way people see, feel and experience the world from a cellular and spiritual perspective is a continual source of inspiration. she uses her broad knowledge to program and imbue materials using ancient and modern techniques.
BFA textiles 2009 california college of the arts
MA textile futures 2013 - central saint martins, UAL, london UK
as woven's vice president of supply chain, tebereh mulugeta brings to the table her expertise in luxury textiles. she began her career working at mansour, where she honed her keen eye by learning invaluable knowledge of rug production and design.
she now utilizes this knowledge to enhance her production endeavors, where she is known both for her ability to flawlessly communicate design to artisans for manufacturing and for her innovative approach to creating solutions for wholesale and retail demand.
between her masters degree in art history from the the university of edinburgh and her experience working in london art galleries, emily began her time with woven with a strong passion and appreciation for the history behind their thousands of antique and vintage rugs.
after moving to new york, emily has worn many hats within the design industry before falling in love with product sales and making the move from wallpaper to rugs. emily brings both passion and efficiency to her job as sales manager along with her english sensibility!
emily's personal favorite rugs are the tula collection.
trevor hails from the great lakes state of michigan. in a series of fortuitous events, he connected with woven while en route to Los Angeles on a ten day, ten state cross-country move. woven's nomadic aesthetic appealed to the explorer in him, as he had just returned to the US after two years of world travel.
previously to that he had honed his management skills overseeing the operations of thirteen stores as a district manager for the clothing company american apparel. his inventory expertise was regularly called upon in the transition from a barcode system to an rfid system across the company’s 250 stores. trevor brings a fresh look at systems effectiveness and workflow management to the woven team, with a focus on thoughtful growth-oriented decision making.
in his free time trevor is an amateur photographer who volunteers his time photographing shelter animals up for adoption. he is also working on a line of unique electroplated copper jewelry made from individual plant cuttings. trevor can be seen cycling around west hollywood on the weekends to the envy of his fellow midwesterners knee-deep in snow.
“the creative swiss-army knife”. this is what the connecticut-born creative artist, j. kyle ortiz is best known as; due to his comprehensive understanding of visual arts.
kyle went on to study computer science at platt technical high school. during his time at platt, he was top of his class and the lead software developer in his grade. at age 16, he was scouted by a brazilian skate brand, who took him on tour for 3 years. kyle continued to compete in the amateur league until he suffered a major injury, rendering him unable to ride for several years. while recovering, he focused on expanding his skills in photography, branding, and user interface design.
after recovery, kyle began working in connecticut’s creative industry, assisting with both large & small scaled visual projects. this was until he was hired to photograph a hip-hop artist's adventure to los angeles. while walking down melrose, he knew he was where he belonged.