TEAM X

founder

abraham moradzadeh

abraham moradzadeh recognized his passion for the art of antique rugs when he was just 18 years old, opening a small rug gallery near the british embassy in tehran, iran. the shop became a tourist attraction, and abraham found educating clients about the informed way to buy an antique rug addictive. so addictive, in fact, that he often would host lectures to peace corp workers on the vast culture surrounding antique rugs and tapestries. in 1979, the revolution led abraham and his young family to los angeles, where he re-opened his namesake rug shop in the heart of the world-famous los Angeles design district a year later. and abraham's zeal for rugs remained the same. his historical knowledge combined with an eye for truly special, one-of-a-kind pieces from around the world quickly attracted important designers and their clients. he is able to discern truly important pieces from the less noteworthy, so each of his clients can be confident that they are getting a special piece with an accurate value. today, like a modern day indiana jones (with the hat collection to match), abraham still uses his impeccable eye on sourcing trips to paris, morocco, turkey and germany, where he specializes in seeing the unique details and potential in antique decorative pieces spanning the late 1800s and beyond. he thinks of his buying trips as treasure hunts, and is just as passionate about helping clients conceptualize their perfect rug as he was when he was 18.

ceo & creative director

sam moradzadeh

sam moradzadeh is woven’s ceo, an entrepreneur with an expansive vision, and the silent determination to make it a concrete reality.

since joining the family business in 2005, sam introduced a series of innovations to continue make the company stand out as a one-of-a-kind brand where trend meets tradition. abraham’s oriental rug gallery was renamed woven accents (now simply woven).

organically over the years, sam has assembled a talented team of sales, development and design professionals to help him invent and insert a certain west coast vitality into the age-old rug trade, and attract an audience of almost exclusively interior designers.

when working on the launch of studio woven, an in-house design office to produce series of hand woven rugs that aim to become contemporary classics, it was his new design director who remarked that sam is so intimately involved with the actual design of the rug, going back and forth on every detail about materials, colors, pattern and texture etcetera that he might as well be called studio woven’s creative director. so she does, as does design within reach (dwr). since 2016 studio woven has designed and sourced 4 custom rug collections for dwr, adding a new wholesale chapter to the enterprise. 

wholesale director

ben moradzadeh

with ben joining his father and brother in the family business early 2015, woven started to fire on all cylinders. now as the head of wholesale operations, he regularly flies out to india, nepal and other exotic locales, to meet with fabricators, and learn about the particular textures, weaves and materials they specialize in.

daily he meets with our in house design team to advise on certain manufacturers and weaves to use for both stock and custom pieces. he communicates with the manufacturers in the far east, whose response to our often urgent inquiries start flowing back around midnight in the pacific time zone, and ben prides himself in giving answers to them before the sun rises, not wasting a second of production time. 

managing director

danielle barr

as woven’s managing director,  danielle works closely with our ceo building a strong foundation for our growing business.  she is responsible for strategy across all aspects of the business and is spearheading growth into new markets.  a trailblazer with a proven track record, she is a respected innovator in the decor industry. 

after honing her skills in the fashion industry with top international brands like dior and ferragamo, danielle took her experience in branding, marketing and business development to the design industry. she learned about craftsmanship while working at clarence house and the rug company and successfully grew those businesses in the united states.


production manager

allison st. jules


an east coast native, allison made the move out west after an especially snowy winter in 2013. with a degree in economics and an obsession with efficiency, allison has worked her organizational magic to streamline the production processes of ad100 interior design firms, trendsetting fine jewelry brands, and luxury home decor retailers.

as woven’s production manager, allison is tasked with systematizing the brand’s product development, sourcing the most talented weavers, and achieving the highest level of quality and design that woven’s clients have come to expect. allison loves living in los angeles- though she does miss good bagels.  
la showroom sales

jeannene sands

since 2005, jeannene has used her design expertise and focused customer serviceskills to help clients enhance their projects with beautiful offerings from woven. a southern california native, jeannene ran a successful floral and garden design business for many years. she brought her love of the serenity and beauty of the garden to an interior setting when she joined the woven team. whether travelling or going out locally, she is always attentive to interiors, and on the lookout for new and unusual rugs and other textiles. outside of woven, jeannene spends her time mentoring children, cooking and gardening at home.

business development west coast

ryan kucsera

with over two decades in the design and art industry, ryan’s love of beauty has taken him from the hardworking motor city to joining the many dreamers who have moved west. His passion for design was born in the suburbs of detroit, at the sarineen house within the cranbrook academy of art, coupled with long afternoons spent at the detroit institute of arts. 

Nomadic by nature, ryan began to craft his unique eye for aesthetics on the east coast, where he worked with notable designers thomas o’brien / aero studios and christian liaigre. drawing from his training and creative instinct, he has had the privilege of representing some of the most sought after world-class design manufacturers. now he brings his expertise to his current position at woven, where he spends his days doing what he loves most: cultivating and fostering relationships.

business development east coast

laura bernardelli

after years of working with architects, designers and contractors selling luxury door hardware, laura's excited to be a part of the woven team.  with a baa in interior design, she's well versed in the needs of her clients. her greatest strengths are her creativity, drive and leadership. in her spare time, laura enjoys snowboarding, traveling and exploring her williamsburg, brooklyn neighborhood.


business development east coast

kristin heilig


kristin brings more than 10 years of sales management and retail operations experience, specializing in high end interior and luxury home product lines.  she understands the discriminating needs of architects, designers and homeowners, championing the consumer experience. 

her willingness to listen, assess, and understand her clients needs has resulted in long lasting and enduring relationships.  kristin is passionate about interior design and architecture, and believes the rug lays the foundation for the room.  
finance and corporate strategy consultant

nathan brookshire

every company needs a numbers guy.  as a former investment banker, nathan brings a quantitative rigor to woven's strategic and business development initiatives. no stranger to the design business, nathan began his career after college as a financier to the art, architecture and design community and has since sharpened his business acumen at such companies as barclays capital, warner bros, and netflix.  his eye for design is firmly influenced by his analytic and pragmatic sensibility, softened by the openness and whimsicality of his native california backdrop. 

operations manager

trevor briggeman

trevor hails from the great lakes state of michigan. in a series of fortuitous events, he connected with woven while en route to Los Angeles on a ten day, ten state cross-country move. woven's nomadic aesthetic appealed to the explorer in him, as he had just returned to the US after two years of world travel. 

previously to that he had honed his management skills overseeing the operations of thirteen stores as a district manager for the clothing company american apparel.  his inventory expertise was regularly called upon in the transition from a barcode system to an rfid system across the company’s 250 stores. trevor brings a fresh look at systems effectiveness and workflow management to the woven team, with a focus on thoughtful growth-oriented decision making.

in his free time trevor is an amateur photographer who volunteers his time photographing shelter animals up for adoption. he is also working on a line of unique electroplated copper jewelry made from individual plant cuttings.  trevor can be seen cycling around west hollywood on the weekends to the envy of his fellow midwesterners knee-deep in snow.