abraham moradzadeh recognized his passion for the art of antique rugs when he was just 18 years old, opening a small rug gallery near the british embassy in tehran, iran. the shop became a tourist attraction, and abraham found educating clients about the informed way to buy an antique rug addictive. so addictive, in fact, that he often would host lectures to peace corp workers on the vast culture surrounding antique rugs and tapestries. in 1979, the revolution led abraham and his young family to los angeles, where he re-opened his namesake rug shop in the heart of the world-famous los Angeles design district a year later. and abraham's zeal for rugs remained the same. his historical knowledge combined with an eye for truly special, one-of-a-kind pieces from around the world quickly attracted important designers and their clients. he is able to discern truly important pieces from the less noteworthy, so each of his clients can be confident that they are getting a special piece with an accurate value. today, like a modern day indiana jones (with the hat collection to match), abraham still uses his impeccable eye on sourcing trips to paris, morocco, turkey and germany, where he specializes in seeing the unique details and potential in antique decorative pieces spanning the late 1800s and beyond. he thinks of his buying trips as treasure hunts, and is just as passionate about helping clients conceptualize their perfect rug as he was when he was 18.
sam moradzadeh is woven’s ceo, an entrepreneur with an expansive vision, and the silent determination to make it a concrete reality.
since joining the family business in 2005, sam introduced a series of innovations to continue make the company stand out as a one-of-a-kind brand where trend meets tradition. abraham’s oriental rug gallery was renamed woven accents (now simply woven).
organically over the years, sam has assembled a talented team of sales, development and design professionals to help him invent and insert a certain west coast vitality into the age-old rug trade, and attract an audience of almost exclusively interior designers.
when working on the launch of studio woven, an in-house design office to produce series of hand woven rugs that aim to become contemporary classics, it was his new design director who remarked that sam is so intimately involved with the actual design of the rug, going back and forth on every detail about materials, colors, pattern and texture etcetera that he might as well be called studio woven’s creative director. so she does, as does design within reach (dwr). since 2016 studio woven has designed and sourced 5 custom rug collections for dwr, adding a new wholesale chapter to the enterprise.
as woven’s president, danielle works closely with our ceo building a strong foundation for our growing business. she is responsible for strategy across all aspects of the business and is spearheading growth into new markets. a trailblazer with a proven track record, she is a respected innovator in the decor industry.
after honing her skills in the fashion industry with top international brands like dior and ferragamo, danielle took her experience in branding, marketing and business development to the design industry. she learned about craftsmanship while working at clarence house and the rug company and successfully grew those businesses in the united states.
morgan bajardi is a textile artist, designer and engineer with a focus on innovation. she uses the science of weaves to engineer the properties of materials through a thoughtful use of structure and pattern.
morgan has traveled and researched textile techniques worldwide including: san francisco, new york, italy, india, and london. she feels a responsibility to honor and pass down the historic knowledge that she has acquired.
she has synergy of spirit in her work. understanding the way people see, feel and experience the world from a cellular and spiritual perspective is a continual source of inspiration. she uses her broad knowledge to program and imbue materials using ancient and modern techniques.
BFA textiles 2009 california college of the arts
MA textile futures 2013 - central saint martins, UAL, london UK
having worked as a multi-line outside sales, brand ambassador, gina understands the needs and wants within the luxury residential and hospitality industry. she is extremely passionate about cultivating new and existing relationships within different territories and learning from different cultures.
gina is a new jersey native, having gone to fashion institute of technology with a b.s. in home products development and minor in textile development and marketing. she immediately immersed herself and fell in love with the design process, sourcing and development of textiles within the industry.
hailey's background in restaurant management, an environment in which design dictates tone and intention, led her to explore work rooted in collaboration with creatives -- those who celebrate and elevate spaces wherein form and function merge. she has found purpose in fostering growth within businesses that prioritize true artisanry, and has earned the trust of her clients not only through diligent, consistent support, but by bringing levity and humor and finding calm in the chaotic.
hailey's true interest in people and their stories, their perspectives, is the driving force within her work -- which has now brought her to Woven, where she finds this mirrored in the generational knowledge and communual memory emphasized in our designs, art brought to life by our weavers.
with a sales background in luxury multi-line showrooms, joe’s dedication to the client experience is paramount. knowledgeable and personable, he brings a unique understanding of a designer’s needs, whether for residential or hospitality projects. joe’s organized nature and focus on cultivating relationships has built a strong reputation throughout los angeles & santa barbara counties. as outside sales manager, his passion for design and the highest level of service extends to additional territories and clientele in california.
Relocating in 2000 from new england to socal, joe has a degree in merchandise marketing & product development from the fashion institute of design & merchandising. among joe’s interests are film, architecture photography, museums, and los angeles history.
christy payton is a los angeles native with a b.a. in business entrepreneurship and a studio arts minor from loyola marymount university. she found a career in production was the perfect fit to combine her business sense with her love for art, fashion, and travel.
with experience sourcing overseas and building relationships with international partners she continues to be passionate about forming a deeper connection with other cultures. having a background handling wholesale and mass production for the fashion industry, she is excited to utilize her experience to create beautiful handmade rugs.
kristyn proudly hails from cleveland, ohio having studied fashion merchandising, french, and international business at kent state university. in a stroke of fate, she stumbled into the interiors industry and never looked back.
with experience in product development and marketing for mass market home goods, kristyn is excited to expand her product expertise into the artisanal space and build relationships across continents. she is passionate about bringing products to life that will make spaces beautiful. kristyn finds inspiration from her interests in art, film, and the surrounding southern california landscapes.
kyle ortiz is a creative designer born in derby, connecticut. starting at a young age, he got his start designing myspace layouts for his fellow classmates in middle school and would go on to study computer science and design at platt tech high school. since then, kyle has assisted both small & large corporate entities with the creation & development of mixed-media marketing resources. having strong roots in visual design, kyle would later go on to mastering his skills in photography, advanced photo retouching, user interface design, and front-end development.